2nd Key to Choosing Your Automotive After-Market
Industry Reputation – Your trade associations, friendly competitors, and business monitoring agencies are great sources of reputation information.
New discussion…. In this Key #2, we would like to consider some sources available to you to review to help you create a comfort level with the supplier you are considering.
Contact your trade associations and see what information may be available from your friendly competitors regarding their dealing with your potential supplier. Blogs and testimonials from outside sources are also very valuable.
Check with your potential supplier’s local Chamber of Commerce or the Better Business Bureau for additional information. Review the commitments that your supplier has made to these organizations. How long have they been members? Do any of their top executives sit on their boards or committees?
If your supplier is committed to any of these agencies, chances are that they will be committed to your business as well.