The First Key to Choosing Your Automotive
On a recent blog we outlined 7 keys to look for when searching for a blender/packager for your automotive aftermarket product. On the next several blogs we will take a closer look at each of these keys and elaborate on the importance of each.
Today lets touch on the first key..
How long has the company been in business?
At first, this may elicit a “who cares?” sort of response from you. However, the length of time a company has been in business should be very important to you. The longer a company has been around, the longer it has had to establish a stable list of suppliers and customers. This list adds important stability to the company.
In addition, a stable company has learned how to best reach the customers markets through established distribution and logistics. Long term relationships then develop when the company and the customer grow together in a partnership.
Foremost, a stable, long existing company has been through many more market fluctuations than a newer company, and in turn showed that it can be flexible, but at the same time strong.
Simply put, a new company in the market place simply hasn’t had the experience to prove itself to customers yet. Age shows experience and adaptability. Choose wisely my friends!